Audi A3 Sportback

About The Client

Audi is a member of the “German Big 3” luxury automakers, along with BMW and Mercedes-Benz, which are the three best-selling luxury automakers in the world. It is widely recognized that innovation is the key advantage of Audi. As a professional online marketer focusing on digital communication, my objective for Audi Belgium is to be the most innovative in the automotive sector. With the growing importance of data driven marketing and interactive marketing, Audi commits to excellence by using the most efficient digital communication means.

The Goal

While working for the digital agency Emakina Belgium, we developed a specific microsite for the launch of the new Audi A3 Sportback in Belgium. In the microsite, we explained the high-end technology in the car, via a virtual test drive behind the wheel of the new Audi A3 Sportback.

Awards

This project won numerous awards, one in particular being a National Award for Best in Show, W3 Awards, Integrated Campaign – Automotive.

Key Details

Project Date: 2014

Categories: Project Management, Digital Consultancy.

Technologies: HTML5/CSS, Youtube/JSON.

Visit the Website: A3 Experience.

Client Feedback

I was thrilled to see Erick Martinuzzi’s amazing work on these projects and how he used his particular competences to underline the high-end technology of Audi’s products. During our partnership with Mr. Martinuzzi, Audi Belgium won the 2013 W3 Best in show Award in the Integrated Campaign – Automotive Category.

Guy V. - Digital Communication Manager @ Audi