Mertens School

About The Client

Stephane Mertens, motorcycle road racing world champion.
Since his debut in 1984, racing in the 250cc class, He has been one of the most successful riders in the motorcycle world. He won the 1984 250cc Belgian Road Racing National Championship and continued racing in the 250cc Grands Prix in 1985, 1986 and 1987. In 1988, He decided to switch to racing production based motorcycles in the inaugural Superbike World Championship and won the Vice Champion title in 1989. He raced in the Superbike class until 1994. In 1995 He began to compete in the motorcycle Endurance World Championship and was crowned World Champion in 1995 and 2002. His latest Champion title was in 2006 at the Bikers Cup Superbike and Endurance.

The Goal

We were challenged to redesign the logo and a high-impact website for a motorcycle road racing world champion that reflected the company’s passion for motorcycling and the quality of their services.

We also Synchronized the implementation of digital and social media strategy, business planning and other initiatives across both digital and non-digital channels.

Key Details

Project Date: 2014

Categories: Branding, Digital Consultancy, Website Creation & Email Marketing.

Technologies: WordPress Theming & Development, PHP, HTML/CSS.

Visit the Website: Mertens School

Client Feedback

I was amazed by the work and innovative ideas they proposed and they delivered way more than I expected. They delivered an extraordinary result in a timely manner. Thereafter, April First has been in charge of my digital communication.

Stephane Mertens - Motorcycle world champion